Gruuv was founded in 2010 by James and Richard, better known as Audiojack, as a platform to release their own music, promote upcoming talent and showcase the music of artists they love.

Audiojack are the UK DJ duo behind some of the biggest house records of the last two decades. Debuting with their iconic Robot on Leftroom in 2006, Audiojack arrived on the scene to critical acclaim. They soon signed to Ralph Lawson’s 2020vision label, where they released several notable records including Get Serious, Motion Sickness, No Equal Sides, and their debut album Radio.

After joining Damian Lazarus’s Crosstown Rebels in 2016, Audiojack had success with Turya, Reverie and Inside My Head topping charts, followed by second album Surface Tension: a conceptual story which features hit Feels Good, with Jem Cooke on vocals. Audiojack’s collaborations with Kevin Knapp on vocals have produced many big records including Vibrate, Implications and Stay Glued, whilst other guest vocalists have included LCD Soundsystem’s Nancy Whang, Eli & Fur and Polarbear.

Audiojack also release on other labels such as Solid Grooves, DTFD, 8bit, Dirtybird, Shall Not Fade, Knee Deep in Sound, Hot Creations, and of course their Gruuv label. Audiojack’s remixes on labels like Diynamic and BPitch Control, and for artists such as Underworld, Basement Jaxx, Groove Armada and Hot Since 82 have proven their reliability as dancefloor focused hitmakers, while accolades include a nomination in DJ Mag’s Best of British awards and mixing the BBC Radio 1 Essential Mix.